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Points of View

More so than ever, the world of PR is undergoing a huge transformation
Today, practically every marketing strategy includes influencer relations
While we know instinctively that PR is one of the most cost effective marketing channels, many of us feel that…
Over the course of the last 20 years, the average attention span has fallen to around eight seconds; a goldfish…
Lots of people use relevance as a buzzword
“Is Truth Dead
In many quarters these days, both inside China and out, listed Chinese companies continue to be viewed as opaque organisations…
2017 Young PR Professionals Competition Council of Public Relations Firms of Hong Kong (CPRFHK) launches CPRFHK Young PR Professionals Competition…
5 steps to employee advocacy success I think George Clooney is a pretty good actor
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