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Insights

This year’s Davos has been and gone
2017 was a mixed bag of sweets for the PR agency sector
It is not easy to define brand authenticity
More so than ever, the world of PR is undergoing a huge transformation
Today, practically every marketing strategy includes influencer relations
CPRFHK Mentorship ProgrammeSeptember 14, 2017 By CPRFHK
CPRFHK Mentorship Programme – all inhouse PR & Comms managers should apply
While we know instinctively that PR is one of the most cost effective marketing channels, many of us feel that…
Over the course of the last 20 years, the average attention span has fallen to around eight seconds; a goldfish…
Lots of people use relevance as a buzzword
“Is Truth Dead