As the Council of Public Relations Firms in Hong Kong, we are happy to celebrate our member's achievements within the industry.
Last night, our Vice President’s firm Sinclair Communications was honoured at the Mumbrella Asia Awards 2017, taking home the award for Social Media Influencer of the Year.
The award, one of a slew of brand new categories included as part of this year’s ceremony, was won for thier influencer-led digital campaign for the South Australian Tourism Commission featuring Hong Kong celebrity Cheuk Wan Chi "G" and her grandmother. The campaign comprised of a series of online videos released in early May on the star's Facebook page and YouTube, documenting her adventures and sharing third-party endorsements with prospective Hong Kong travellers.
Sinclair Communications was also shortlisted in the Creative Effectiveness category for work with Art Central 2016, Best Use of Film Craft for the Your Singapore summer campaign for the Singapore Tourism Board, and was the only Asia-based firm nominated for APAC Public Relations Agency of the Year.
To read more about the multiple award-winning campaign, read the case study.