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2016 Young PR Professionals Competition

We are pleased to announce the launch of The Council of Public Relations Firms of Hong Kong (CPRFHK) 2016 Young PR Professionals Competition, targeted at communications students and young public relations professionals across Hong Kong.

The competition is open to full-time and part time students studying in Hong Kong and young PR professionals (under 28) working in-house or at PR consultancies based in Hong Kong. The 2016 competition requires entrants to:

Develop a six-month creative integrated PR plan to promote a fictional government campaign to build pride in and celebrate the best things about Hong Kong.

Key dates

Open for entries: 5 February, 2016

Entry Deadline Extended: 31 March, 2016

Judging Process: 31 March to 8 April, 2016

Winners Announced: April, 2016 – exact date TBC


One winner and one runner up prize will be awarded in each category.

  • Student category: winners will receive a two week internship with an agency member of the CPRFHK and a HK$5,000 cash prize. The winner in the student category will get an opportunity to work with CPRFHK member firms on implementing the winning campaign.
  • Young Professionals category: HK$10,000 cash prize for the winning entry and a place on the CPRFHK Board as the Young Professionals’ Representative for the 2016/2017 Council year.  This offer to work on the implementation of the campaign may be also extended to the Young Professionals category if agreement is obtained from their employer.


Entrants must complete the official entry form, which can be found at the end of this document or is downloadable from the CPRFHK website (www.cprfhk.org).

Your written submission must be attached to your entry form and submitted together as one document via email to [email protected] by 5 p.m. on 31 March, 2016. Email acknowledgement will be sent to the entrant after application is received. There is no entry fee for this competition.