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Hong Kong, 27 July, 2015

The Council of Public Relations Firms of Hong Kong (CPRFHK) has announced its new board for 2015/16. Along with welcoming a number of fresh faces from a range of professional backgrounds, Robert Grieves has been appointed as Chairman, with Simeon Mellalieu the new Deputy Chairman.

Dedicated to promoting best practices among its members and stakeholders, the CPRFHK serves as a voice and forum for Hong Kong-based public relations (PR) consultancies. Established in 2001, the Council raises awareness of the value proposition offered by PR, as well as supports and develops high professional standards within the industry. It is the only industry body of its kind in Hong Kong with 35 registered member firms.

Mr. Grieves said the Council looks forward to the year ahead and is focused on maintaining and building on the momentum of the last few years.

“The health of the industry in Hong Kong is better than ever,” said Mr. Grieves. “There is more innovation taking place among practitioners and a better appreciation of PR among clients who do business in this dynamic market. PR continues to evolve here as Hong Kong changes.

“As social media continues to redefine how people consume information across Asia, PR practitioners in Hong Kong face unique challenges and opportunities. Acting as the industry’s advocate, the Council supports consultancies in their quest to uphold best practice, foster talent, and deliver greater value for their clients.”

The Council will focus on developing activities and topical events that engage agencies, professionals and clients alike, such as 2014’s moderated panel discussion on the question, “Are Hong Kong companies prepared for a crisis?” which was held during Occupy Central.

“The feedback we received from clients and practitioners from that event was gratifyingly supportive of our approach to topical issues,” Mr. Grieves commented.

The CPRFHK will also continue to organize initiatives such as the Young Professionals Competition, which, in its fifth year, received entries from a range of talented university students as well as young PR professionals.

The Council will also conduct the seventh Industry Benchmark Study since 2008. Designed to explore the standing and development of the PR industry in Hong Kong, the results of the survey generate valuable insights and promote public confidence in the industry.

The following people were elected to the 2015 Council Board of Directors, as follows:

Board Position



Chairman Robert Grieves Hamilton Advisors
Deputy Chairman Simeon Mellalieu Ketchum Hong Kong
Hon. Secretary Rachel Catanach FleishmanHillard
Hon. Treasurer Vicky Neil Racepoint Global
Accreditation Chair David Ashton Brunswick Group
External Relations Co-Chairs Joel Laykin Laykin Communications
Kiri Sinclair Sinclair Communications
Issues Chair Rachel Catanach FleishmanHillard
Committee: Amanda Do Text 100
Membership Chair Mandy Queen CRED Communications
PR/Marketing Co-Chairs Mei Ying Leong Text 100
Committee: Denise Chan Text 100
Jessie Gogan GHC Asia
Digital/Marketing Chair Nicola Oldfield GHC Asia
Committee: Kristy Heung Hamilton Advisors
Karen Wong GHC Asia
Programmes Chair Lauren Zervos Racepoint Global
Committee: Sara Cheung Text 100
Training Chair Geoff Bilbrough FleishmanHillard
Committee: Colby Jones Text 100
Benchmarking Survey Chair Rosemary Merz Text 100
Committee: Colby Jones Text 100
Board Director Antoine Calendrier Burson-Marsteller
Board Director David Croasdale Newell Public Relations
Board Director Kevin Lam Sinclair Communications
Board Director Jane Morgan Edelman
Board Director Felix Poon VIS Communciations
Board Director KW Lam Hill+Knowlton
Board Director Arne Eggers Karla Otto
Board Director Bastian Wong FLARE Communications
Board Director Jin Ling APCO Worldwide
Board Director Alastair Hetherington Finsbury
Board Director Clara Shek Ogilvy PR
Board Director  Howard Jones  Ogilvy PR
Board Director  Reyna Harilela  Bonvivant & Bellavita Ltd
Board Director Shirley Hiranand Bonvivant & Bellavita Ltd
Young PR Prof's Rep Sasha Alwani Burson-Marsteller