Hong Kong, 27 July, 2015
The Council of Public Relations Firms of Hong Kong (CPRFHK) has announced its new board for 2015/16. Along with welcoming a number of fresh faces from a range of professional backgrounds, Robert Grieves has been appointed as Chairman, with Simeon Mellalieu the new Deputy Chairman.
Dedicated to promoting best practices among its members and stakeholders, the CPRFHK serves as a voice and forum for Hong Kong-based public relations (PR) consultancies. Established in 2001, the Council raises awareness of the value proposition offered by PR, as well as supports and develops high professional standards within the industry. It is the only industry body of its kind in Hong Kong with 35 registered member firms.
Mr. Grieves said the Council looks forward to the year ahead and is focused on maintaining and building on the momentum of the last few years.
“The health of the industry in Hong Kong is better than ever,” said Mr. Grieves. “There is more innovation taking place among practitioners and a better appreciation of PR among clients who do business in this dynamic market. PR continues to evolve here as Hong Kong changes.
“As social media continues to redefine how people consume information across Asia, PR practitioners in Hong Kong face unique challenges and opportunities. Acting as the industry’s advocate, the Council supports consultancies in their quest to uphold best practice, foster talent, and deliver greater value for their clients.”
The Council will focus on developing activities and topical events that engage agencies, professionals and clients alike, such as 2014’s moderated panel discussion on the question, “Are Hong Kong companies prepared for a crisis?” which was held during Occupy Central.
“The feedback we received from clients and practitioners from that event was gratifyingly supportive of our approach to topical issues,” Mr. Grieves commented.
The CPRFHK will also continue to organize initiatives such as the Young Professionals Competition, which, in its fifth year, received entries from a range of talented university students as well as young PR professionals.
The Council will also conduct the seventh Industry Benchmark Study since 2008. Designed to explore the standing and development of the PR industry in Hong Kong, the results of the survey generate valuable insights and promote public confidence in the industry.
The following people were elected to the 2015 Council Board of Directors, as follows:
|Chairman||Robert Grieves||Hamilton Advisors|
|Deputy Chairman||Simeon Mellalieu||Ketchum Hong Kong|
|Hon. Secretary||Rachel Catanach||FleishmanHillard|
|Hon. Treasurer||Vicky Neil||Racepoint Global|
|Accreditation Chair||David Ashton||Brunswick Group|
|External Relations Co-Chairs||Joel Laykin||Laykin Communications|
|Kiri Sinclair||Sinclair Communications|
|Issues Chair||Rachel Catanach||FleishmanHillard|
|Committee:||Amanda Do||Text 100|
|Membership Chair||Mandy Queen||CRED Communications|
|PR/Marketing Co-Chairs||Mei Ying Leong||Text 100|
|Committee:||Denise Chan||Text 100|
|Jessie Gogan||GHC Asia|
|Digital/Marketing Chair||Nicola Oldfield||GHC Asia|
|Committee:||Kristy Heung||Hamilton Advisors|
|Karen Wong||GHC Asia|
|Programmes Chair||Lauren Zervos||Racepoint Global|
|Committee:||Sara Cheung||Text 100|
|Training Chair||Geoff Bilbrough||FleishmanHillard|
|Committee:||Colby Jones||Text 100|
|Benchmarking Survey Chair||Rosemary Merz||Text 100|
|Committee:||Colby Jones||Text 100|
|Board Director||Antoine Calendrier||Burson-Marsteller|
|Board Director||David Croasdale||Newell Public Relations|
|Board Director||Kevin Lam||Sinclair Communications|
|Board Director||Jane Morgan||Edelman|
|Board Director||Felix Poon||VIS Communciations|
|Board Director||KW Lam||Hill+Knowlton|
|Board Director||Arne Eggers||Karla Otto|
|Board Director||Bastian Wong||FLARE Communications|
|Board Director||Jin Ling||APCO Worldwide|
|Board Director||Alastair Hetherington||Finsbury|
|Board Director||Clara Shek||Ogilvy PR|
|Board Director||Howard Jones||Ogilvy PR|
|Board Director||Reyna Harilela||Bonvivant & Bellavita Ltd|
|Board Director||Shirley Hiranand||Bonvivant & Bellavita Ltd|
|Young PR Prof's Rep||Sasha Alwani||Burson-Marsteller|