May 15, 2014 – Hong Kong –The Hoffman Agency, an independent PR agency with nine offices across the globe, has announced that Kevin Chen will be rejoining the firm to lead their China operation as general manager.
Chen who started his career with The Hoffman Agency returns to the firm after spending a number of years with Bite and Weber Shandwick. In Chen’s recent role with Bite, as Head of Shanghai office and General Manager, China Marketing Services Group, Chen was responsible for transforming Bite’s business from pure PR services to digital and marketing services, creating demand generation campaigns, formulating go-to-market strategies and driving market awareness for his clients. Some of the clients under Chen’s portfolio included Parker Hannifin, CommScope, Cisco WebEx Solutions, Bay Area Council, Wolters Kluwer Financial Services and more.
“Increasingly we’re seeing more marketing and communication decisions being made based on data and analytics,” said Kevin Chen, general manager, China, The Hoffman Agency, “That’s why it’s crucial that as communications professionals, we retool our skillset to provide services that show a direct link between client’s communication needs and their business results. ”
“Kevin is a strong communications practitioner and business leader who understands the technology industry, China market, and has a solid track record of winning trans-Pacific businesses. I’m confident that with Kevin’s breadth of knowledge and experience, The Hoffman Agency is better equipped to service clients with evolving business and communication needs,” commented Natalie Lowe, managing director, Asia Pacific, The Hoffman Agency.
About the Hoffman Agency
The Hoffman Agency (www.hoffman.com), is an independent PR agency that helps companies in markets of technical complexity communicate compelling messages across the world. Thanks to a unique global infrastructure and culture, The Hoffman Agency takes a collaborative approach to implementing multi-country programs. The Hoffman Agency comprises nine offices across the globe, including San Jose, CA, and Vancouver, WA, Beijing, Hong Kong, Korea, London, Shanghai, Singapore, and Tokyo.