Hong Kong, April 4, 2014 – The Hoffman Agency, an independent, global public relations firm, today announced that it has won a five-way competitive PR pitch for Siemens Home Appliances. This is the second time The Hoffman Agency was selected by Siemens as its Agency of Record.
The Hoffman Agency aims to super-charge Siemens’ thought leadership in Hong Kong through strategic storytelling and targeted communications initiatives including a local positioning and branding revamp, and creative digital programs.
“We are thrilled to be extending our partnership with Siemens.” said Jenny Chan, General Manager of The Hoffman Agency Hong Kong. “We know that combining creative concepts with sharp story sense and engaged communities is the key to successful communications. We plan to blast out Siemens’ brand story with a bang in Hong Kong over the coming months.”
For more than 160 years, Siemens Home Appliances has aimed to continually innovate to improve people’s lives, with the brand’s engineers working round the clock to optimize home appliances for water and energy efficiency. Siemens is the number one home appliances brand in Germany, and the leading innovator of built-in products around the world.
“The Hoffman Agency continues to prove that they are the agency of choice for Siemens,” said Jeffina Yeung, Manager, Marketing of BSH Home Appliances Limited. “The Hoffman Agency has a deep understanding of our brand and delivers results.”
About The Hoffman Agency
The Hoffman Agency (www.hoffman.com) helps companies in markets of technical complexity communicate compelling messages across the world. Thanks to a unique global infrastructure and culture, The Hoffman Agency takes a collaborative approach to implementing multi-country programs. Its operation extends across Asia Pacific, Europe and the United States.