Hong Kong, April 7th, 2014 – The Hoffman Agency, an independent, global public relations firm has been appointed as Bosch’s public relations agency in Hong Kong. The Hoffman Agency has eight wholly owned offices worldwide spanning Hong Kong, Beijing, Shanghai, Korea, Singapore, Japan, Silicon Valley and Europe.
“After a rigorous selection process, The Hoffman Agency stood out as the best partner to advance our story in the local market,” said Winnie Li, Senior Marketing Executive of BSH Home Appliances Limited. “The team has demonstrated a deep understanding of our brand and convinced us that they have what it takes to elevate awareness of Bosch in Hong Kong.”
Today, Bosch is Europe’s leading household appliance brand. It offers premium quality, ease of operations and outstanding & advanced European-made-and engineered technology.
Hoffman will develop innovative communications initiatives that are specially crafted to boost Bosch as a leader in sustainability and home appliances in Hong Kong including product launches, social media campaigns and tie-ins with local lifestyle brand partners.
“We’re brimming with excitement at the opportunity to work with Bosch, one of the most prestigious household appliance brands in the world,” said Jenny Chan, General Manager of The Hoffman Agency Hong Kong. “Storytelling is in our genes and we will work closely together to make Bosch’s story a household legend in Hong Kong.”
About The Hoffman Agency
The Hoffman Agency (www.hoffman.com) helps companies in markets of technical complexity communicate compelling messages across the world. Thanks to a unique global infrastructure and culture, The Hoffman Agency takes a collaborative approach to implementing multi-country programs. Its operation extends across Asia Pacific, Europe and the United States.